TikTok for Artists: New tools for artists on TikTok

TikTok is currently testing TikTok for Artists, a new platform designed to help artists manage their presence on the app in a more targeted way. The service is still in an early test phase and is currently only accessible to selected users. The aim is to further develop functions relating to reach, performance and music placement together with the community before a broader rollout takes place.

Functions at a glance

Analytics & insights
TikTok for Artists provides access to detailed data: Which videos are using your songs? Which target groups are you reaching? And how do users react to certain trends?

Promotion tools
Artists are given the first opportunities to promote songs in a targeted way and get in touch with the community - for example through challenges or targeted campaigns.

Control over music presentation
The platform gives you more influence over how music appears on TikTok. For example, preferred song excerpts can be defined for videos.

Monetization in planning
In the long term, TikTok for Artists will also offer monetization opportunities. Concrete details are still pending.

Why this is relevant

TikTok has become one of the most important channels for music distribution and discovery. Viral sounds influence charts, and for many artists the platform is a key tool for building reach. TikTok for Artists brings structured tools to this environment for the first time - comparable to Spotify for Artists or YouTube Studio.

What you can do now

Even if the platform is not yet widely available, it is worth preparing:

• Make sure your music is available on TikTok - e.g. via dig dis!
• Set up your artist profile professionally and ensure a consistent appearance.
• Actively use existing features to increase visibility and fan loyalty.
  
   

Do you want to publish and manage your music professionally on TikTok?
Register with us as an artist now

With TikTok for Artists, the platform is testing a new toolset for artists that combines performance analysis, promotion and medium-term monetization. If you get involved early, you can follow developments directly and be well prepared when the platform officially launches.