More than just music: Spotify integrates music videos in 85 countries

Spotify is taking its users to a new level of music enjoyment! The popular platform is expanding its music video function to 85 additional countries. This means that Premium users can not only stream their favorite songs, but also watch the corresponding music videos directly in the app. This exciting expansion follows on from the launch earlier this year, when the feature was launched in 11 countries, including Germany, Brazil and the UK. Now the experience is even more attractive with new features and wider availability.

What makes the music video feature so special?

The music video feature allows users to watch full videos directly in the Spotify app without having to switch to other platforms. The latest updates offer many practical features that make the experience even easier and more intuitive:

• Easy discovery: tracks that contain a music video are now marked with a video icon. This allows users to recognize them at a glance in playlists or search results.
• Seamless switching: Whether audio or video - you can switch between the two formats with a single tap.
• Optimized search: Music videos can now be found just as easily as songs - simply enter the title or the name of the artist.

These new features are available on both mobile and desktop, providing a seamless experience across all platforms.

Why is Spotify bringing this extension?

With the music video feature, Spotify wants to offer its users everything related to music in one place. In addition, an internal analysis shows that users who watch a music video tend to

• 34% more likely to listen to the song again the following week.
• 24% more likely to save the track or share it with friends.

This means that music videos not only provide entertainment, but also strengthen the connection between fans and artists.

Where is the music video feature now available?

With the new expansion, Premium users in countries such as Spain, Italy, Japan, India, Australia and South Africa can discover the music video feature. In total, the feature is now available in 85 countries - an impressive step that offers fans worldwide a new experience.
You can easily check if the feature is available in your country on the Spotify for Artists page. There you will find the full list of supported countries.

What does this mean for Premium users?

The new music video feature offers Premium users an even more diverse way to enjoy their favorite songs. Whether as an audio-only stream or with stunning visual content, users have the choice of how they want to experience music.
With this move, Spotify shows that it is constantly evolving and working to make the experience even better for its users. The music video feature is a great addition that shows just how diverse the platform is today.

Looking to the future

Even though the feature is currently available in beta with a limited number of music videos, the catalog will be constantly expanded in the coming weeks and months. So users can look forward to even more content.
By combining audio and video content, Spotify is setting new standards in the field of music streaming. Premium users can look forward to their subscription offering even more in the future - for an all-round modern music experience.
Spotify is pushing the boundaries of music streaming and bringing a completely new experience to its users with the music video feature. Whether on the go or at home, Premium subscribers can now experience their favorite artists in a whole new way.