Introducing Marquee and Showcase campaigns on Spotify for Artists

Artists and label teams are about to gain powerful new tools for music promotion within Spotify for Artists. The upcoming addition of Marquee and Showcase campaigns directly through the platform marks a significant advancement in how music can be promoted effectively.

Spotlight new releases with Marquee

Marquee provides a full-screen, sponsored recommendation that highlights new releases effectively. This tool is designed to boost the visibility of your latest single, EP, or album at the crucial moment of its release. Statistics suggest that tracks promoted via Marquee tend to be saved and added to playlists 2.2 times more frequently than those that aren't, enhancing both reach and listener engagement.

Showcase: Continuous visibility on Spotify’s home page

The newly introduced Showcase feature allows artists to promote both new and existing tracks via a prominent banner on Spotify’s home page. This prime location is the most visited area of the app, offering significant exposure. Showcasing music here can increase the likelihood of streaming by up to six times, making it an invaluable tool for maintaining and expanding audience engagement over time.

Simplified campaign management

The integration of these promotional tools within Spotify for Artists means that users can manage their music campaigns directly through the ?Campaigns? tab on their dashboard. This streamlines the process, allowing for quicker setup and adjustments directly where artists and teams already manage their profiles and tracks.

How to get started

Launching a Marquee or Showcase requires a credit card with a German billing address, with campaigns starting at a minimum budget of 90?. This makes it accessible to a wide range of artists looking to expand their reach. It's important to update billing information in advance to ensure seamless campaign execution.

Future developments

Spotify continues to enhance its Spotify for Artists platform, providing artists and labels with increasingly effective tools for reaching their target audience. With these new features, Spotify is set to offer more tailored promotional opportunities in over 30 markets globally, ensuring artists have the resources they need to succeed.

Stay connected for further updates and improvements designed to help maximize your presence and impact in the music industry.