"DJ with Apple": Recommendation for Extended Mixes on Apple Music

Why longer versions now play a bigger role for dance & electronic music

Club and DJ culture is changing thanks to new digital tools - Apple Music is responding with specific recommendations for label partners. As part of the expanded DJ integration under the name "DJ with Apple", the streaming service is calling for more extended mixes to be made available. Especially in electronic genres, where longer versions are common, such formats should be specifically considered and released.

What exactly does Apple Music recommend?

The following is recommended for new releases:

Provide two versions of a track:
- a short, streaming-friendly version as the original.
- an Extended Mix, recognizably marked (e.g. "Extended Mix")

Both versions should appear together in one release - for example as an EP or single package.
Separate releases of the extended version are not recommended to ensure clarity and discoverability (Beatport, however, is a different story)

Why extended mixes are important for DJs

Apple Music works together with DJ software and hardware manufacturers such as AlphaTheta, djay and Serato under the name "DJ with Apple". These now make it possible to access Apple Music content directly. Structured versions with longer intro and outro phases are required to integrate tracks into DJ sets in a meaningful way - which is exactly what classic extended mixes offer.
Offering such versions increases the playability of your music in professional contexts - from club performances and radio shows to curated DJ playlists.

This is how releases should be structured

- The short streaming version does not contain an addition in the version title and is created as an "Original".
- The extended version is clearly labeled as such (e.g. "Extended Mix")
- Both tracks appear together in one release
- Different ISRCs are required
- Further details on versioning are regulated in the Apple Music Style Guide, section 3.9

And what applies to existing catalog tracks?

Extended Mixes do not have to be provided retroactively for all releases. Instead, Apple Music recommends focusing on selected tracks - especially those with DJ relevance or high popularity.
Two options:

1. Backdated single release of the Extended Mix (recommended to preserve playlist assignments and audio library links)
2. Re-release of both versions and removal of the old single (note: saved tracks could be lost by users)
   Which option makes sense depends on the release and the strategic objective.

Advantages for labels and artists

Extended mixes open up additional possibilities in DJ ecosystems, on curated platforms and within professional applications. Those who integrate these formats at an early stage can

- Increase reach via new target groups
- Achieve more visibility in DJ playlists and platform functions
- Make your own catalog technically future-proof

Take recommendations seriously, exploit potential

With its extended DJ integration, Apple Music is pursuing a clear course towards professional music use. In this context, extended mixes are not just an add-on, but a format with strategic benefits - especially in electronic genres, but also beyond.
If you want to plan releases for the future, you should consider the recommendations and structure the release accordingly.
We provide support with the technical implementation, versioning and strategic integration of extended mixes - for new titles as well as for selected catalog content. So just get in touch with us.