AI and copyright: Deezer sets an example for transparency

The music industry is at a turning point: while artificial intelligence is opening up new creative possibilities, the debate surrounding the protection of intellectual property is also growing. Who is allowed to use musical works - and for what purpose?
Deezer, one of the world's leading streaming platforms, is now taking a clear stance: in future, there will be no unlicensed use of music for training AI systems. By signing an industry-wide declaration, Deezer is sending a clear signal to artists, rights holders and partners in the music industry.

Why the topic of AI and copyright is relevant

AI models require large amounts of data - often including copyright-protected works such as music, texts or images. Such content is not always used with the consent of the copyright holder. This raises important questions:

• How can it be ensured that creative achievements are not unintentionally used for AI purposes?
• What remuneration models are viable for the future?
• How can cultural diversity be preserved in the digital space?
  
  For independent artists in particular, who are already struggling for visibility, the fair treatment of creative content remains a key concern.

Technological approach: Deezer is working on an "AI Detector"

In addition to the political signal, Deezer is also pursuing a technical approach: a tool that recognizes AI-generated content on the platform is to be introduced this year. The aim is to increase transparency for everyone involved - from the label to the listener.

What this means for artists, labels and listeners

Deezer's initiative shows that the topic of AI and copyright is no longer being discussed in the abstract, but requires concrete measures:

• Creative content should be better protected and transparently labeled
• Platforms want to take greater responsibility
• A fair balance between technological development and artistic performance is coming into focus
  
   

Anyone who publishes music themselves rightly wonders what this means for their own work. With us, you will find contacts who will accompany you on this path - with professional tools and personal support from distribution to rights management.