Making the most of Spotify for Artists: Pitching, Canvas, Marquee and more

Before you can create Canvas videos, pitch songs or activate algorithmic tools, you need one thing: a verified Spotify for Artists profile. Without this access, many of the platform's most valuable functions remain closed to you.
In this compact overview, you can find out how the setup works, what you should pay attention to and what you can control with it Spotify for Artists.
With an active account, you can get started right away - and turn your profile into a real home base for your music.

Pitching tool: Achieve editorial playlists

The pitching tool is one of the most effective ways to submit new songs to the Spotify editorial team in advance. It enables targeted playlist marketing - provided the track is submitted at least one week before release.
Songs whose metadata, genre information and description have been carefully filled in achieve particularly good results. If you take a close look at the logic behind playlists, you can significantly increase your chances.
Read morehow to integrate playlists as a strategic goal.

Canvas: Your track needs images

Canvas is the short looping video that is displayed in the Spotify app as soon as someone plays your track - directly instead of the static cover. Between 3 and 8 seconds long, vertical and visually customizable.
Why is this important? Songs with Canvas are saved, shared and listened to to the end more often. Visual stimuli reinforce the impression - and make your track unmistakable.
A creative clip instead of a blank background can make all the difference.

Clips: Show yourself - in 30 seconds

Clips are like little stories, but on Spotify. You speak directly to your fans, without the TikTok algorithm or annoying follower limits.
Whether studio vibes, tour snippets or "thanks for listening" - anything is possible. Personal works, and works fast.
You can find more about clips here.

Marquee: Reach your listeners directly

Marquee is a paid campaign that brings your release directly to your listeners' home screens. It works. Period.
It's best used for big singles, EPs or albums - releases with substance. Set budget, launch, evaluate data.

Showcase: New fans find you

Showcase takes your music to places where it hasn't been played yet - to the homepages of people you haven't even reached yet.
Ideal if you want to expand your reach without having to invest in ads or tours. Sounds good? It is.

Discovery Mode: algorithms on your site

In Discovery Mode, you give Spotify the go-ahead to push certain songs algorithmically - e.g. in autoplay or on radios.
Good for tracks that are already doing well or have more potential than their current numbers show. But there's a little less per stream - but often significantly more streams.
Take a closer look here.

Conclusion: Use what's there

Spotify for Artists offers you all the tools you need to make your music visible - from editorial placements and visual design to algorithmic growth. If you use the functions in a targeted way, you can reach more listeners, retain fans more sustainably and manage releases more efficiently.
Ready to take your strategy to the next level?
Create an artist profile now and get started with us as your partner.