Spotify Clips: How short videos can boost your music on Spotify

In the fast-paced world of music streaming, short videos have become a powerful tool for artists looking to stand out and connect with their audience. Enter Clips—under-30 second vertical videos that help your music break through to new listeners, engage with existing fans, and drive streams and saves. Currently in beta for tens of thousands of artists worldwide, Clips is revolutionizing how artists promote their music on Spotify.

Clips that drive streams

Unlike other short-form video platforms, Clips live right next to your music on Spotify. This means listeners don’t have to leave the app to stream your tracks. Every Clip is directly tagged to one of your songs, making it easy for fans to discover your music from the video itself.

These short, vertical videos allow you to express your creativity and bring your fans closer while keeping your music front and center. Whether it’s a behind-the-scenes look, a teaser, or an introduction to your new single, Clips are a seamless way to connect with listeners and drive engagement.

How to get started with Clips

Ready to start using Clips? Here’s how:

1. Create a short vertical video of up to 30 seconds. If your video includes music, ensure you have the necessary rights.
2. Tag your track: When uploading through Spotify for Artists, make sure to tag the right track so your Clips are connected to the Now Playing view and your profile.
3. Upload your Clip via the Spotify for Artists app or desktop under the "Video & Visuals" tab.

Clips is currently in beta, but it's already proving to be a game-changer for artists.

Integrating Clips throughout your release cycle

Clips aren’t just for post-release promotion—they can help you build hype and excitement at every stage of the release cycle:

• Hype up a release: Tease your upcoming track or album to create excitement and attract new listeners before it drops.
• Promote your music: Whether it’s a new single, album, or your back catalog, Clips help rally fans around your music, encouraging them to stream and save.
• Share your story: Use Clips to give fans a glimpse into your creative process, the story behind your songs, or what’s coming next, keeping them engaged and connected.

Keep your music in the spotlight

Clips have a lasting impact by staying connected to your Spotify profile and tagged tracks, ensuring your music remains discoverable long after the post is live. Unlike other short video platforms, Clips keeps the focus on your music by allowing listeners to stream your tracks instantly, without getting lost in unrelated content. Appearing in key areas like the Home page, Now Playing view, and release pages, Clips offer more opportunities for fans to find your music and engage with you as an artist. By driving streams, saves, and deepening fan connections, Clips help boost the key metrics that contribute to your success.

Take advantage of Clips today and start growing your audience!