Why your pitches aren’t working - Pt. 1, Third Party Playlists

Breaking into the music scene can be challenging, especially when it comes to getting your tracks featured on popular playlists. Many artists share the frustration of crafting pitches that seemingly vanish into the void. Why aren't your pitches working? Understanding the pitfalls of music pitching can transform your approach and finally get playlist curators to listen.


1. The Devil's in the details: Providing enough information

Playlist curators are inundated with submissions. Your pitch needs to stand out, and for that, context is king. Include your artist background, the inspiration and creative process behind the track, and your promotional plans. The more narrative you can provide, the more likely curators will take notice.


2. Genre mismatch: Ensuring your track fits the playlist

It's crucial to align your music not just with the playlist's genre but also its overall vibe. Research is your best friend here. Understand the curator's tastes and the audience's expectations to ensure your music fits seamlessly.


3. Timing is everything: Planning your pitch

Timing your pitch is like threading a needle. Curators often schedule playlists well in advance. Pitching too late or too close to your release date can result in missed opportunities. Plan strategically and give curators ample time to consider your track.


4. Personalization is paramount

Generic pitches are easy to spot and often dismissed. Personalize your pitches by researching the curator, addressing them by name, and mentioning specifics about their playlists that resonate with your music. A personal touch can make all the difference.


5. Quality of production matters

Even a perfectly fitting track can fall flat if the production quality isn't up to par. Invest in professional mixing and mastering and seek critical feedback before pitching. First impressions are crucial in the music industry.


6. Building relationships over time

Cold pitching has its limits. That’s why building genuine relationships with curators can be far more effective in the long run. Engage with them on social media, share their playlists, and if possible, meet them in person at industry events such as the Amsterdam Dance Event or any other music conference. 


7. Your online presence and branding

A strong and consistent online presence suggests professionalism and can significantly increase your chances of being featured. Ensure your branding is cohesive across all platforms and actively engage with your audience.


8. The art of Follow-Up

Following up is an art. Be persistent without being annoying. A polite reminder or an update about your track can renew interest without being overbearing.


Getting your music onto playlists might feel like a tough code to crack, but it's all about hitting the right notes in your approach. Remember to give enough details, match the playlist's vibe, and plan your timing. Personal touches and quality production count for a lot, too. Building relationships and following up can also open doors that cold pitches can't.

Keep it simple: know who you're pitching to, make sure your music fits, and put your best foot forward. Stay persistent and genuine, and you'll find your audience. Keep at it, and soon enough, your music will be streaming through speakers everywhere.