Getting your music featured on playlists is a great way to boost your visibility and reach a larger audience. However, the competition is tough, so it's important to approach playlist pitching strategically. In this article, we'll discuss six key tips to help you effectively pitch your music to playlists and increase your chances of success.
Include important features and details
Make sure to include all the necessary details when pitching your music. This includes the track title, artist name, genre, release date, and links to your official website and social media profiles. By providing a complete package, playlist curators can easily evaluate your music.
Give context: What makes it unique?
Playlist curators are constantly searching for fresh and unique content to engage their audience. Highlight the distinctive aspects of your track that sets it apart from the crowd. Whether it's an innovative production technique, thought-provoking lyrics, or a fusion of genres, make sure to communicate what makes your music stand out. This context can captivate curators' attention and increase the chances of your track being considered for their playlist.
Claim/Update all your profiles
Before pitching your music, take the time to claim and update your profiles on various streaming platforms, such as Spotify, Apple Music, and Deezer. Ensure that your artist bio is up to date, include high-quality artist photos, and link your social media accounts. Playlist curators often research artists before considering their music, so maintaining a professional and consistent online presence is essential for leaving a positive impression.
Be genre specific
Different playlists cater to specific genres and moods. Tailor your pitch to the playlists that align with your music style. Research the playlists you are targeting and understand the type of music they curate. Sending a generic pitch to unrelated playlists may come across as unprofessional and decrease your chances of success. By focusing on genre-specific playlists, you increase the likelihood of finding a curated audience that appreciates your musical style.
When a curator adds your track to their playlist, it's essential to express your gratitude and appreciation. Reach out to them personally, whether through email or social media, to thank them for their support. Showing genuine appreciation helps build a positive relationship and encourages curators to consider your future pitches. Remember that playlist curators invest their time and effort into promoting artists, so acknowledging their support can go a long way.
Pitching your music to playlists requires strategy and attention to detail. Remember to be patient, persistent, and refine your pitch strategy as you build relationships with curators.
Best of luck on your playlist pitching journey!