TikTok launches new "Fan Spotlight" feature

TikTok has once again expanded its interactive capabilities with the introduction of "Fan Spotlight," a new feature designed to foster deeper connections between artists and their fanbase. Initially launched with global music star Billie Eilish as part of her album release celebration, this feature is now available to all artists on the platform, revolutionizing how they engage with their audience.

What is Fan Spotlight?

Fan Spotlight allows artists to personally curate and showcase fan-generated videos on their music tabs. By 'pinning' up to five selected videos at a time to the top of their music tab, artists can highlight their favorite fan creations under the "Fan Spotlight" section. This not only rewards fans with recognition but also keeps their content prominently displayed for up to seven days, enhancing interaction and visibility.
When a video is chosen for Fan Spotlight, the creator receives a notification, giving them direct feedback from the artists they admire. After a week, artists can refresh their selections with new content, keeping their interactions lively and current.

How artists can use fan spotlight

1. Boost fan engagement: By featuring fan videos, artists can directly engage with their audience, making fans feel valued and part of the creative community. This recognition can motivate fans to create more content, driving interaction and engagement on the platform.
2. Enhance music promotion: Fan Spotlight can serve as a powerful promotional tool. By selecting fan videos that creatively interpret their songs, artists can showcase different perspectives on their music, potentially attracting a wider audience.
3. Foster a community: This feature helps build a sense of community among fans. Seeing their videos highlighted by their favorite artists not only rewards creators but also encourages other fans to participate, fostering a vibrant, interactive fan base.
4. Celebrate fan creativity: Artists can use Fan Spotlight to celebrate the creativity and diversity of their audience. By acknowledging outstanding fan contributions, artists can encourage a continuous flow of user-generated content, keeping their feeds dynamic and engaging.

Billie Eilish’s role in launching Fan Spotlight

The launch of Fan Spotlight was marked by Billie Eilish’s #HITMEHARDANDSOFT TikTok takeover, which celebrated her new album release. Her participation showcased the feature's potential to create a unique interactive album experience, integrating playlist challenges, exclusive artwork, and more, setting a precedent for other artists to follow.

TikTok's Fan Spotlight is more than just a feature; it's a new way for artists to interact directly with their fans, celebrate their creativity, and promote their music in a dynamic and personal way. As this feature becomes a staple on the platform, it will undoubtedly continue to shape the landscape of music engagement on social media, making TikTok an even more essential tool for artists worldwide.