Promote music on Instagram

Instagram offers artists numerous opportunities to make their music accessible to a wide audience. From Stories and Reels to Meta 's new Threads app, here's how to use the best tools for effective music marketing.

1. Pin your music on profile: Set your highlight

Pinning a song on your profile is one of the easiest ways to put your music in the spotlight. Visitors to your profile can hear directly what makes you special musically.

Why this works:

• Memorability: Every visitor to your profile experiences your music immediately - an unmistakable first impression.
• Flexibility: You can regularly pin new songs to promote your latest releases.
• Brand message: Your sound becomes an integral part of your Instagram presence.

Combine the function with a clear call-to-action in your bio, e.g. "Listen to my new song here!"

2. Music in Stories: Reach your followers directly

Stories are one of the best tools for presenting your music in a short and snappy way and interacting directly with your community.

How to make the most of Stories:

• Use the music sticker: Share your song in Stories and combine it with visual highlights.
• Start challenges: Ask your community to use your music in their stories.
• Interactive features: Add polls or questions, such as "Which part of my new song do you like best?".

3. Reels: Your song as a viral trend

Reels are the perfect way to present your music to a large audience - even beyond your existing follower base.

How to use reels for your music:

• Use current trends: Back viral videos with your song.
• Behind-the-scenes: Show how your song is created to get your fans emotionally involved.
• Calls to action: Ask your fans to use your song in their own reels - and repost them.

4. Notices under Messages: Music in the news

With "Notices under Messages", you can place updates about your music directly in your followers' messages and attract targeted attention.

Here's how it works:

• What are notices?
  Notices are an area where you can share updates and thoughts in the form of short posts with specific people. Your note will appear at the top of your Instagram messaging inbox and in your profile above your profile picture.

Use Notices to share important updates clearly and concisely. This will keep you top of mind with your followers!

5. Threads: New ways for effective music marketing

Threads by Meta is the latest app that offers you as an artist a unique platform for communicating with your audience. The app is seamlessly connected to Instagram, so you can access your existing followers and profile information. With the ability to share posts of up to 500 characters as well as photos and videos of up to 5 minutes in length, Threads opens up new possibilities for your music promotion.

How to use Threads effectively:

• Preview your cover artwork: share sneak peeks of the design of your new album or song to build excitement.
• Creative guessing games: Post details about your song and challenge your followers to guess the title. Prizes such as merchandise or guest list places ensure more engagement.
• Behind-the-scenes moments: Post videos from the studio or clips from the creative process to bring your fans up close and personal.
• Pre-save links: Share pre-save links directly in threads so your fans can stream your song as soon as it's released.
• Countdowns: Build anticipation by posting daily updates and info leading up to the release.

Make your music big on Instagram

From pinned songs on your profile to stories, reels and threads - Instagram and its tools offer you numerous ways to promote your music creatively and interactively. With the right strategies, you can increase your reach, generate more engagement and strengthen your community in the long term.

Now it's your turn: put these tips into practice and start your music campaign today! Sign up with us and let's work together to make your music big.