As one of the most popular music streaming services in the world, Spotify is always looking for ways to help artists promote their music and connect with fans. Recently, the platform introduced several new tools designed to do just that in their Spotify Stream On event.
Here's a closer look at each of these new features:
Countdown pages: Dedicated spaces to build anticipation
The Countdown Pages tool provides artists with dedicated spaces to build anticipation for their upcoming albums. Fans can access exclusive video clips, preview the track list, and watch a countdown timer leading up to the release date. By pre-saving the album, fans will receive a notification as soon as the album drops, and it will be automatically added to their library, increasing the likelihood that they will stream the album on the first day.
In early tests, over 80% of pre-savers streamed the album in the first week. This makes Countdown Pages an effective tool for artists looking to generate excitement around their new releases.
Spotify clips: Short videos to showcase creativity and tell stories
Spotify Clips allows artists to add under-30-second videos to their album pages or artist profiles. With this feature, listeners can discover more about the artist and their music, building stronger connections with both new and existing fans. It provides an opportunity for artists to showcase their creativity and tell their stories, whether it’s promoting a new album or single, revealing the story behind a song, or creating excitement for an unreleased track.
The feature is being released to thousands of artists this week and will be made available to even more artists in the coming months. Head to Spotify for Artists to learn more about how you can use Spotify Clips to enhance your music promotion strategy.
Marquee: Transforming listeners into devoted fans
Marquee is a powerful tool that allows artist teams to promote new releases as full-screen sponsored recommendations to listeners on both Spotify Free and Premium. By targeting users who have previously shown interest in an artist's music, Marquee has become a key component of many labels' and artists' release strategies, proving to be one of the most effective marketing tools available.
In collaboration with marketers from eight different labels and distributors, Marquee delivered ten times more Spotify listeners for every dollar spent on comparable off-platform social ads. Marquee has already been available to U.S. artist teams through Spotify for Artists, and as of this week, it's being rolled out to artist teams in the U.K. and Australia. dig dis! artists and labels can book a Marquee campaign through us, even if they’re not based in the U.S., U.K or Australia. So if you want to learn more about the Spotify Marquee tool, make sure to reach out to us.
Showcase: Share the Music that matters
The Showcase tool appears as a mobile card on Home and introduces an artist’s music - whether a new release or catalog to likely listeners. The feature is currently being tested with select artists and labels, and Spotify plans to make it more widely available in the near future.
With the addition of Showcase, Spotify for Artists now offers artists and their teams a robust suite of promotional tools. Artists can reach listeners right when they’re deciding what to listen to, target listeners based on their streaming history, and access data that tells them how the tools performed.
Streaming has already democratized access to music for listeners. With these new tools, Spotify is democratizing access to marketing for artists, regardless of their career stage or budget. These tools help more artists market their music at scale, something that has never before been possible in this industry.
Overall, these tools show that Spotify is committed to helping artists connect with their fans and promote their music in innovative ways. Whether you're a new artist just starting out or an established musician looking to reach a wider audience, Spotify's suite of promotional tools has something to offer.