Using SoundCloud as a marketing tool: Tips for artists

SoundCloud is a versatile platform that allows artists and creators to upload, share, and promote their music. While primarily being a music streaming service, it can also be a potent marketing tool for artists seeking to expand their reach and exposure. In this article, we'll explore how to leverage SoundCloud as a marketing tool to promote your music and connect with a broader audience.


Express your creativity

SoundCloud provides an excellent platform for artists to express their creativity beyond traditional industry standards. By uploading experimental compilations and mixtapes that are a bit daring, you can showcase your unique sound and style. Additionally, you can release mixes that don't fit into your regular release schedule but are still worth sharing with your fans. This can provide your fans with something exclusive and exceptional, leading to a loyal following.


Capture live performances

One of SoundCloud's great features is the ability to upload live performances. If you have an outstanding live show, you can upload parts of it to SoundCloud for your fans to enjoy. This helps you build a stronger relationship with your fans by giving them a taste of what your live performances are like. Including links to your upcoming shows can also help you promote your events.


Engage with your fans

Engaging with your fans is critical when using SoundCloud as a marketing tool. Responding to comments and messages, and providing a behind-the-scenes look at your music-making process can help you build a stronger relationship with your fans. This sense of community around your music can help foster a loyal following and create a more substantial impact in your marketing efforts.


Use SoundCloud's promotional tools

SoundCloud offers several promotional tools that can help you expand your audience. Using the platform's promoted tracks and promoted reposts features can increase your exposure on the platform. Moreover, you can use SoundCloud's targeted promotion tools to reach listeners who are interested in your genre of music.


Sending your tracks to third party channels

Submitting your music to third party channels can help you gain new fans.
Start by researching channels that specialize in your genre or style of production. Many of these channels have submission guidelines posted on their page or website. Follow these guidelines closely to increase your chances of getting your music heard.
Submitting your music to third party channels has several benefits. It can increase your exposure and potentially lead to new fans and followers. If the channel decides to feature your music, it can also help establish your credibility as an artist.
When submitting your music, make sure it's high-quality and represents your best work. You want to make a good impression and leave listeners wanting more. Also, don't forget to thank the channel for their time and consideration, even if your music isn't featured. Note, that music distributed by dig dis! is protected and therefore channels which want to use any of your music for premieres or DJ-mixes must be whitelisted in order to be able to upload your tracks at all. If you are a dig dis! client and need assistance here, feel free to reach out to us at


In conclusion, SoundCloud is a powerful marketing tool for artists and businesses looking to expand their reach and exposure. By expressing your creative freedom, capturing live performances, engaging with your fans, and using SoundCloud's promotional tools, you can increase your exposure on the platform and build a loyal following. Following these practices will ensure that your music is discovered by those searching for it, taking your music career to the next level.