Music distribution explained: How to release your track to Spotify, Apple & Co.

Producing music is one thing - getting it onto digital platforms such as Spotify, Apple Music or Beatport is another. The key lies in well-functioning music distribution that connects artists, labels and streaming services.

But what exactly happens between the finished track and its release on the major platforms? Who takes on which tasks - and where are the limits of traditional distribution work? This overview shows what is important in digital music distribution, what models are available and how artists can position themselves professionally.

What is music distribution?

A music distributor is the central interface between artists, labels and so-called DSPs (Digital Service Providers) such as Spotify, Amazon Music or Deezer. Without a distributor, your music will generally not reach these platforms.
Distributors take over the technical part of publishing:

• they supply audio files and metadata to the DSPs,
• take care of the worldwide rollout,
• record streams and sales
• and provide billing.

Depending on the provider, additional support can also be added - e.g. for release strategies or quality control. With dig dis!, artists and labels benefit from a personal contact, transparent processes and fast support - without endless queues.

What distribution models are there?

Even though there are different models on the market, they all have one thing in common:
Uploading and managing your music is usually done independently via an online portal.

The differences usually lie in the pricing and scope of service. The most common models include

• Percentage revenue share: The distributor retains a portion of your revenue, in return for which there are no or only low fixed costs.
• Upload fees: Each publication costs a one-off amount.
• Subscription models: For a monthly or annual fee, you can release an unlimited amount.

Which solution is best for you depends on how often you release, how much support you need - and whether you see yourself more as a DIY artist or a professional label. With dig dis! you have a reliable partner, especially if you need more than just an upload service.

What doesn't a music distributor do?

A widespread misconception:
"My distributor does all the promotion."

The reality is that promotion is not automatically part of distribution. Although some distributors offer pitching opportunities or editorial recommendations, specialized partners or your own network are required for targeted PR, playlist promotion, social media campaigns or press work.

Distribution ≠ Promotion
Understanding this difference will help you plan more realistically - and actively shape your reach.

Why timing and metadata are crucial

In addition to the music itself, two things are particularly important:

• Metadata: This information - such as artist names, genres, ISRCs or composers - ensures that your music is displayed, evaluated and categorized correctly. Errors here can cost you reach.
• Timing: Submit your release at least four weeks in advance. This is the only way your distributor can coordinate delivery, DSP pitches and global rollouts in good time.
  
   

Distribution is your backbone - but not a jack of all trades

A professional music distributor ensures that your music is released worldwide and billed correctly. It offers access to all relevant platforms, provides technical infrastructure and enables data-driven work. But promotion, image building and reach strategy remain your job - or that of your team.
If you want to be successful in the long term, you need more than just an upload tool: an understanding of the processes, a good network - and the right partner.

Do you want to know how professional distribution can support you?
Whether you're a solo artist, DJ or label - we can help you place your music in the best possible way.
Get in touch with us now and become part of our network. dig dis! is at your side with experience, personal support and transparent processing - so that your music not only appears, but arrives.