How to get your first million streams

In today's ever-evolving music industry, achieving success as an artist requires more than just talent; it demands a strategic approach to building your brand and connecting with your audience. If you're passionate about making your mark in the music world, here are 14 essential strategies to help you on your journey:


  1. Elevate your sound quality: Ensure your music is professionally produced, mixed and mastered. Listeners can hear the difference between amateur and high-quality productions, so invest in your craft.
  2. Craft engaging content: Beyond your music, create content that tells your unique story. Behind-the-scenes videos, vlogs and lyric videos can captivate your audience and offer a glimpse into your creative process.
  3. Strategize your releases: Plan your music releases strategically. Consider dropping singles to build momentum leading up to an EP or album launch. Whenever possible, align your releases with notable dates or events to gain more attention.
  4. Secure playlist placement: Submit your tracks to popular playlists on platforms like Spotify and Apple Music. Getting featured on playlists can significantly boost your streaming numbers. Look for user-curated playlists that match your genre or vibe.
  5. Master social media engagement: Build and nurture your online community on platforms like Instagram, TikTok, Twitter, and Facebook. Collaborate with influencers or fellow artists to expand your reach. Don't forget to utilize social media ads to promote your music effectively.
  6. Embrace collaborations: Collaborate with other artists or producers to tap into their existing fan base. Consider appearing on podcasts or hosting joint live-streams to introduce your music to a wider audience.
  7. Connect with your fans: Engage with your fans by responding to comments, participating in discussions, and creating authentic connections. Host live chats or Q&A sessions on platforms like Instagram Live or Twitch to foster a stronger bond with your audience.
  8. Harness the power of music videos: Visual content can amplify the reach of your music. You don't need a massive budget; even lyric videos or creatively shot low-budget videos can make a significant impact.
  9. Invest in PR and media outreach: Consider hiring a PR agency or investing in PR campaigns to get your music reviewed or featured in music blogs, magazines, or news outlets. Send your music to radio stations, both local and online, to expand your reach.
  10. Stage live shows & tours: Organize live gigs, concerts, or online live sessions to showcase your music. Encourage attendees to stream and share your tracks, increasing your online presence.
  11. Leverage music distributors: A reputable music distributor can significantly boost your music’s reach. With dig dis!’s extensive experience and strong presence on common platforms, signing up with us today can make a real difference.
  12. Analyze and adapt: Make informed decisions by utilizing analytics tools provided by streaming platforms and social media to understand your audience better. Tailor your strategies based on data-driven insights to maximize your impact.
  13. Engage with music communities: Join online forums, groups, or communities dedicated to discussing and sharing music. Engage genuinely without spamming to connect with fellow musicians and potential fans.
  14. Stay consistent: Keep the momentum going by consistently releasing new music and content. A steady flow of fresh material can keep your existing fans engaged and attract new ones.


Remember that while reaching a million streams is a commendable goal, the music industry can be unpredictable. What truly matters is building authentic connections with your audience and continually honing your craft. Success in music often comes from perseverance, innovation, and a deep passion for your art.