How to release music at Christmas time: Strategies for 2024-2025
The Christmas period and the days "between the years" are a challenging phase for music releases in the digital music industry. High submission volumes and reduced capacities at digital service providers (DSPs) make well thought-out planning essential. This guide shows how music releases can be optimally planned.
DSP deadlines and delays at Christmas and "between the years"
During the holidays and especially in the period “between the years”, DSPs work with limited capacity. At the same time, the volume of music releases increases, which can lead to considerable delays.
Important points for planning:
- Observe DSP deadlines: Music submitted after the established deadlines may not be released on time. Therefore, all releases should be submitted early.
- Avoid critical time: The period from December 19, 2024 to January 7, 2025 is particularly susceptible to delays. It is best to finalize releases well before this period.
Early planning and submission are essential to avoid congestion and ensure a smooth release.
Marketing challenges during the Christmas period
The Christmas period and the days "between the years" not only bring technical hurdles, but also marketing challenges.
Typical problems:
- Target audience distraction: many listeners focus on holiday activities and listen primarily to seasonal music. New releases can easily be overlooked.
- Reduced curator activity: Playlist curators are often less active during the holidays, reducing the likelihood of playlist placement.
Good planning and a release date outside this period increase the chances of attention and success.
Optimal timing for music releases
The timing of a release can have a big impact on the success of new music. The holidays and the days "between the years" can be used strategically.
What matters:
- Avoid traffic jams: Releases should be outside of the "between the years" period to minimize delays.
- Take advantage after the holidays: A release date from early January 2025 offers increased listener activity. People return to their everyday lives and are more open to new music. Playlist curators also resume their work, which increases the chances of placements.
The period around Christmas and "between the years" requires clear strategies. If you adhere to DSP deadlines, avoid the hectic period and concentrate on the active phase at the beginning of January, you are in the best position to place your music successfully. With good timing, you will not only reach your target group, but also make the most of the opportunities for playlist placements and higher reach.
The goal: A stress-free holiday season and a strong start to the new year!
