TikTok launches global electronic music hub

The short video platform TikTok reports impressive figures and developments in the electronic music genre. The creation of videos with the hashtag #ElectronicMusic has increased by 70% compared to the previous year. Subgenres such as drum and bass (#DnB) and techno are also experiencing a boom, with increases of 50% and 63% respectively, while trance is soaring with growth of 73%. These are not random trends, but a clear sign that TikTok is a driving force behind the global electronic music scene.

A global electronic music hub on TikTok

As part of this evolution, TikTok recently launched the #ElectronicMusic hub globally to celebrate the community and give artists an even bigger platform. Originally launched in the UK in 2022, this hub is now expanding to other countries such as Germany, the Netherlands, Sweden, France, the USA and Australia.
The timing of the launch could not be more fitting: The globalized hub coincides with the renowned Amsterdam Dance Event, an annual highlight for electronic music fans and artists.

Why electronic music is booming on TikTok

TikTok emphasizes that electronic music is one of the most popular genres on the platform. There are many reasons for this:

1. Reaching new audiences: TikTok has established itself as a springboard for up-and-coming artists. Through creative video formats and the viral nature of the platform, musicians can increase their reach quickly and effectively.
2. Creative interactions: Fans and artists interact on TikTok in unique ways. They remix songs, post clips of live performances and create a dynamic connection between music and visual art.

Live events as content magnets: Major festivals such as Tomorrowland or up-and-coming stars such as ANOTR generate millions of views. For example, Tomorrowland content on TikTok alone achieved 3.5 billion views this year, while ANOTR conquered the platform with over 100 million views.

Opportunities for artists and brands

For artists, TikTok offers an unparalleled opportunity to express their creativity and build a global following. From short video clips to remix trends, the platform helps musicians showcase their work in innovative ways.
Brands can also benefit from this development by using electronic music as part of their marketing strategy. The combination of infectious beats and viral videos is a guarantee for high reach and engagement.

TikTok at the heart of electronic music

TikTok has long since developed into a center for electronic music. With the new global #ElectronicMusic hub, the platform is making a strong statement and showing how it not only picks up on trends, but also actively helps to shape them.
This makes TikTok an indispensable platform for fans, artists and brands to connect, inspire and share their enthusiasm in the vibrant world of electronic music. Whether drum and bass, techno or trance - the future of electronic music is also on TikTok.