Social media image sizes 2025: formats for TikTok, Instagram, Facebook & more

Social media image sizes 2025: All formats at a glance

Anyone creating content for social media knows that the right image size and format can make all the difference. Whether TikTok, Instagram, Facebook, or LinkedIn, each platform has its own specifications for profile pictures, posts, stories, and videos.
2025 brings some key updates – especially for Instagram, which now supports the widely used 3:4 photo format for feed posts, eliminating the need for cropping.
Here’s your up-to-date reference for current social media image sizes and aspect ratios across major platforms.

TikTok

• Profile photo: 20 × 20 px (minimum)
• Video format: 1080 × 1920 px (9:16 recommended)

Tip: Post videos in vertical portrait format for maximum visibility in the feed.

Facebook

• Profile picture: 170 × 170 px
• Stories: 1080 × 1920 px
• Cover image: 1200 × 675 px (16:9 recommended)
• Posts & timeline photos: 1200 × 630 px (minimum 600 × 315 px)
• Event cover: 1200 × 628 px

Tip: Use JPG or PNG to reduce compression and maintain quality.

X (formerly Twitter)

• Header: 1500 × 500 px
• Profile picture: 400 × 400 px
• In-stream photos: 1600 × 900 px

Instagram (Update 2025)

• Profile picture: 320 × 320 px
  Thumbnails: 161 × 161 px
• Stories: 1080 × 1920 px
• Feed post (square): 1080 × 1080 px
• Portrait format: 1080 × 1350 px

New for 2025: Instagram now supports the standard 3:4 photo format, so no cropping is required.
 

Instagram Reels

• Reels: 1080 × 1920 px (9:16)
• Reel cover: 1080 × 1920 px
• Reels in feed: Displayed as 1:1 in profile feed and 4:5 in the home feed.
   

LinkedIn

• Profile picture: 400 × 400 px
• Profile cover: 1600 × 400 px
• Blog post preview: 1200 × 627 px
• Company logo: 300 × 300 px
  
   

Why this matters

• Your content won’t get cut off or distorted
• You present a professional image – whether as a musician, creator, or brand
• You save time by designing in the correct format from the start
• You can take advantage of new features like Instagram’s 3:4 format
  
   

The right formats bring more visibility

Social media platforms evolve constantly, and 2025 is no exception. Staying updated on the latest image sizes helps you present your work better, increase reach and work more efficiently.
Tip for musicians & creators: If you want to do more than just post and also release your music professionally, get in touch with us. We’ll support you with digital music distribution and your visual branding.