Apple Music for Artists adds "Radio Spins"?
Apple Music for Artists has rolled out a significant update designed to help artists better track the impact of their music. With the brand new “Radio Spins” feature, artists can gain deeper insights into their global reach and make more informed decisions about their music careers.
Radio Spins: Comprehensive global airplay tracking
Radio Spins allow artists to monitor where and when their music is played across over 40,000 terrestrial and digital radio stations worldwide. Covering more than 200 countries, this feature leverages Apple’s Shazam music-recognition technology, making “Radio Spins” a crucial metric within the Artist Analytics dashboard.
Artists can now see detailed breakdowns of their radio plays, with data segmented by song, station, and geographic location. This level of detail helps artists identify which tracks are receiving the most airplay and where their music is resonating the most. The Radio Spins data is integrated into the ?Trends’ tab, which is updated daily, giving artists a real-time view of their global airplay.
Additionally, the ?Places’ page on the dashboard provides insights into where music is being played globally. This can help artists pinpoint potential markets for tours and promotional activities, offering a strategic advantage in planning their next moves.
Expanded performance metrics for artists
Beyond Radio Spins, Apple Music for Artists has several performance metrics to help artists gauge their success:
- Plays: Tracks when song playbacks exceed 30 seconds, including plays from Apple Music radio stations.
- Listening Now: Shows the number of fans actively playing an artist’s music, excluding offline plays. This metric offers a snapshot of listener activity over the past 48 hours, including peak and average listener numbers.
- Average Daily Listeners: Tracks the average number of unique listeners per day over a selected timeframe.
- Purchases: Monitors sales of songs and albums from the iTunes Store.
- Shazams: Logs each time a song is identified via the Shazam app or partner applications.
- Milestones: Highlights significant achievements, such as top plays, top Shazams, and additions to Apple Music editorial playlists.
- Video Views: Counts views of music videos longer than 30 seconds on Apple Music.
These metrics are designed to give artists a comprehensive view of their performance across Apple Music’s platforms. However, Apple emphasizes that the data provided is intended for performance tracking and should not be used for financial or royalty inquiries.
A continued commitment to artist support
This latest update reflects Apple Music’s ongoing commitment to providing artists with the tools they need to succeed in a competitive industry. The latest updates to the analytics platform follow the launch of a global weekly chart dedicated to classical music, further demonstrating Apple Music’s dedication to supporting artists across all genres.
With these new features, Apple Music for Artists is poised to become an even more powerful resource for artists looking to maximize their global impact and ensure their music reaches the right audience.
